ShoeDazzle, a two-year-old retail startup that offers users a monthly selection of shoes, handbags and accessories by subscription, is revamping its business model. Under the direction of newly installed CEO Bill Strauss, the company is dropping its subscription offering and expanding into three new categories: apparel, weddings and lingerie.
The Santa Monica, Calif.-based startup now has 10 million members, and owes much of its popularity to promotions cofounder and reality TV personality Kim Kardashian has done on behalf of the company. (Brian Lee, one of ShoeDazzle's other cofounders, announced $27 million in new funding for another one of his startups ...
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